Whether you are building a brand new website or have recently invested in an online project, the most important aspect of earning money from an online business is visitors. More visitors = higher revenue. Learning how to drive traffic to a website will directly impact the value of your investment.
Unlike stock market investing or real estate investing, there is no “natural” appreciation with an online business. Meaning, websites don’t necessarily go up in value over time. Although website age has positive effects, it is not enough to make it a successful investment.
Therefore, we have to work on them to generate forced appreciation.
Here is how we can drive traffic to our website. As an investor, it is possible to outsource some of these or perform them on your own.
Target Topics That Have Good Potential for High Traffic
Without question, one of the best ways to achieve consistent long-term results is with solid search engine optimization (SEO). While you can drive traffic to your website using other techniques and channels, the best way to consistently drive traffic is via organic search. If your website has a high Google ranking, you can reap the benefits of passive organic website traffic.
To drive traffic to your website organically, you need to write content about the topics that people search for. There are several tools that you can use to find high-volume keywords that have low competition. Some tools are paid tools, and some are free, such as Google’s free keyword planning tool.
How to use Google Keyword Planner?
Login to Google Ads with your Google Account. Then go to search volume and forecasts.
Enter keywords of your website’s niche and ensure you get two things:
1. Competition level is Low
2. Volume is at least 100 – 1k a month
These are the types of keywords that are easier to rank but they will not bring you too much traffic. It is a balancing act.
Create Unique Content
There is tons of inauthentic content and useless noise on the internet. Your first strategy for driving website traffic should be creating content that is helpful to readers. If your content isn’t engaging and unique, the other tips on this list won’t matter much.
Start with your content. Make sure your content gives an in-depth overview of the topic. This point cannot be overstated. Once you make content the cornerstone of your website, you have a solid foundation for driving traffic to your website.
Besides driving traffic to your website with SEO and repeat visitors, engaging, high-quality content will also encourage authority websites to link to your content. This results in quality backlinks, which helps your SEO significantly.
Contact High Traffic Blogs and Offer to Write Guest Posts
One way to drive traffic to your own website is by writing a free (or sometimes paid) guest post on someone else’s blog. One of the benefits of writing a guest post for a high-traffic blog is that the website’s owner will usually allow you to post a link to your own website in your article or bio.
The key to effective guest blogging is writing for websites that rank high in Google searches. Pages that have more backlinks typically rank higher in Google than pages that have few or zero backlinks. Perhaps not surprisingly, a Backlinko survey found that 95% of all pages on the internet have no backlinks.
How to Find Blogs That Accept Guest Posts
To find blogs that accept guest posts, use advanced Google search operators to look for websites that have “become a contributor” or “write for us” pages on their site.
Here is an important tip for contacting blogs and offering a guest post. Publishers get spammy emails every single day with these offers, so most emails like this get ignored. When you contact the blog, offer them something specific that will be good content for their website. Be upfront about what you would like in return, but above all, make sure you’re offering them something of value.
Mix Things Up
One benefit to having long-form content is that people will typically spend more time on your site, showing Google that you have a website worth visiting. In other words, the longer you can keep someone on your website, the better your site will rank.
Long-form content seems to perform better in Google search, but your website will benefit from a variety of different content. Consider adding high-quality listicles and a few shorter content pieces to your overall content strategy.
Write Engaging Headlines
At one time, clickbaity headlines seemed to draw in readers. However, over time, readers became desensitized to these types of headlines. Correspondingly, both Facebook and Google started devaluing headlines that they deemed clickbait.
Instead of using a clickbait headline, do some research on what makes a good headline. Do a Google search for the topic you want to write about and see what your competitors are doing. Chances are, whatever compels you to click will also compel readers in your target audience.
Update Your Outdated Content
The content becomes outdated after a while. Because competitors can take your top spot, it’s important to keep your content as up-to-date as possible. Also, Google has been known to demote content and rankings if a website’s content starts to become outdated.
To figure out which of your pages are seeing less traffic, stay on top of your Google Analytics. You can usually refresh sections of articles and pages that are outdated. In some cases, the content will have to be completely rewritten.
Merge Similar Posts
If you run a website that is narrowly focused on one topic, there are chances that you have posts that are similar. When this happens, you can merge the posts to make the content perform better in search.
It’s better to do this than to delete one of the posts because when you delete content, it can result in a 301 redirect. Also, when you merge two existing posts, you can create a more robust piece of content.
Repurpose Your Existing Evergreen Content on Other Channels
Did you know that you can repost blog posts into other mediums and channels? One example would be to take an existing blog post and create a YouTube video that goes over the same content.
Another idea is to do a podcast and link to your existing content in the show notes. However, you can also switch this around. For example, if you have a successful podcast or YouTube video, you can transcribe the notes and clean them up nicely to create a blog post or Medium article. In some cases, a podcast or YouTube video can be broken down into several long-form articles. Then, you can pull quotes and imagery from those articles and create image content for Facebook, Instagram, Twitter, and more.
If you create infographics, you can convert them to tweets or Facebook memes, and you can create an entire blog post with an infographic and sections that go in-depth on the topic being conveyed. The possibilities are (nearly) endless.
Answer Quora Questions
If you’ve asked Google a question recently, you may have noticed that pages from Quora appear on page one of the search results. Quora is a premier Q&A website where people can ask questions and get answers.
Quora has a thriving community, and the collective seems to be a bit more cerebral than what you find in other online communities. On Quora, you can establish your authority by answering questions related to your niche. Doing this will help you generate traffic to your own website.
Tips for Answering Questions on Quora
When you get ready to dive into Quora, follow these tips to increase your effectiveness.
- Provide value
- Use interesting examples and facts
- Tell stories to keep the readers engaged
- Include images to capture reader attention
Research Your Competition
The best way to find out how to drive traffic to your website is to see how your competition is driving traffic to their websites. If you’re in business, you probably already know who your competition is. If you don’t, a quick Google search will show you who is ranking in your industry or niche. Once you know that, see what pages your competition is ranking for.
Study their headlines, their content formatting, and get an idea of the keywords they’re using to rank.
Take Advantage of Facebook
For years, Facebook drove traffic to publishers and websites in droves. However, algorithm changes at the social media giant changed all of that. Nevertheless, Facebook still can’t be ignored. If anything, content creators have learned not to put all their eggs in one basket.
A lot of people still use Facebook every day, and whether you share links to your content, visual imagery via memes, or place ads, Facebook can still be a part of your marketing toolkit.
Use Medium to Create Thought Leadership Content
Perhaps you run a publication or website that has a narrow scope. For example, if you write about affiliate programs, you may not want to publish a piece of content that discusses other ways to make money online. If this is the case, you can use Medium to publish thought leadership content.
This content can be opinion pieces about how you run your business, how you manage your time as a busy professional, or whatever else you want them to be. On Medium, great content is prioritized and can reach a wide audience of serious readers.
Rank YouTube Videos
Google search is competitive, but in YouTube SEO, creators have equal opportunities when it comes to engaging and entertaining an audience. The result is that you have a better chance of ranking on YouTube. YouTube SEO’s key component is high engagement, and includes metrics like click-through rate (CTR), likes and dislikes, and average watch time.
Like every other platform, YouTube wants to keep viewers on its platform for as long as they can because that’s how they make money in ad dollars. If you’re a creator who keeps viewers on the platform, YouTube will reward you with more visibility.
How Do You Make YouTube Videos Rank?
Follow the process below to create videos that will rank.
- Conduct keyword research to find target topics that have high search volume.
- Identify a viewer’s search intent (the reason they’re searching for something).
- Create videos that satisfy the viewer’s search intent.
- SEO optimize your videos with title, descriptions, thumbnail, and tags.
- Publish your video and promote it.
Use Relevant Online Communities to Promote Content
Where does your target audience spend time online? These communities are all over the internet and include places like Reddit, Facebook Groups, Slack, and other online communities.
Once you find your community, make sure you don’t spam them. Be active in the groups and build trust. If you want to self-promote, cultivate a relationship with the group’s admin first.
Target Specific Long-Tail Keywords
In addition to popular keywords and high-intent keywords, it’s essential to utilize long-tail keywords when you’re trying to learn how to drive website traffic. A significant majority of internet searches are done with long-tail keywords, so if you’re not targeting these valuable keywords, you’re missing out on some golden opportunities.
How to Find Long-Tail Keywords
Follow these tips for finding long-tail keywords.
- Use Google Suggest: When you type into the Google search box, Google auto-fills with suggestions.
- Look at the related searches at the bottom of the Google search page.
- Use a variety of keyword tools. Google Trends is free.
- Explore your Google Analytics or Google Search Console to see what people are searching for.
- Browse websites like Quora and Answers.com that are Q&A-based.
- Check out your competition for ideas.
Be a Podcast or Vlog Guest
Appearing as a guest on a podcast or vlog is similar to writing a guest blog on someone’s website. Videos have been hot for a long time, but podcasts have recently become one of the more exciting marketing channels. Creating a podcast of your own is a huge endeavor. You have to have the right equipment and strong editing skills, so creating your own podcast may not be your best strategy.
To understand how podcasts work, the best way is to listen to some yourself. Podcasts are free, so you can use your smartphone’s dedicated podcast app or invest in a third-party app for listening. You can also listen to most podcasts online.
The best way to get featured on a podcast is to be a guest on someone else’s podcast. Many podcasts post new shows every week, so they are hungry for guests. Find someone who has a podcast in your niche and offer them a unique pitch.
How to Find Podcast Opportunities
To find the best podcasts for your niche, subscribe to several different ones and familiarize yourself with the type of content they like to feature. Another way to find podcast opportunities is by simply searching Google. Because podcasts are so hot, a quick search will net you dozens of relevant podcasts. Track down the host of the podcast and send them a pitch.
How does being a guest on a podcast send traffic to your website? Typically, either before or after (or both) the host introduces you, they will share your contact information or website with their audience. Some hosts will even suggest at the end of your interview, “Tell our listeners how they can find you.”
Collaborate with Brands in Your Niche
Most industries have plenty of brands with similar target audiences. Many of these will be brands that don’t even compete with your own brand. When you can find other brands to collaborate with you, you can cross-promote to your respective audiences.
Every brand needs more exposure and most will be willing to work with you if it’s a win/win.